The low linolenic acid trait in the Vistive soybeans that Kellogg is going to use is actually non-GM. The beans were conventionally bred BUT it is being marketed as the first of the Monsanto's GM crops with consumer benefits.
This sleight of hand was achieved by Monsanto deliberately turning it into a GM crop by adding a GM trait that has absolutely nothing to do with consumer benefits - herbicide resistance!
Incidentally, Iowa State University has conventionally produced an even lower linolenic acid variety than the Monsanto one.
Of course, the question is whether the better variety is going to be made available, given that Monsanto and the other big companies now own so many seed companies, and if not, why not?
Kellogg to use genetically modified oil
Associated Press, 9 December 2005
BATTLE CREEK, Mich. (AP) - Kellogg says it will begin using oils derived from genetically modified soybeans in some products to lower fat content beginning next year.
The world's largest cereal maker will begin using an oil named Vistive, made from Monsanto's genetically modified soybeans. Kellogg says it is one of the first food manufacturers to use the oil to lower levels of trans fat and saturated fat in its products.
Because there is a shortage in low-linolenic-acid soybean oil, Kellogg will also work with the another group to increase production of Nutrium. That's another oil made from genetically modified soybeans, to be used beginning using in 2007.
Kellogg isn't saying what products would first be made with the oil. Its product line includes Keebler cookies, Pop-Tarts, Eggo waffles, Cheez-It crackers, Nutri-Grain and Rice Krispies cereal.